Tuesday, 27 January 2015

Lean your business startup with - Build – Measure –Learn Method

One of the really big trends at present is called Lean Startup, a phenomenon which we can easily enter the market and built with standard components. The Lean Startup vision introduces a methodology for building a technology product. In short, a Lean Startup is a low-burn technology venture which combines the customer development methodology and an agile software development methodology.Startups don't fail because the technology doesn't work. They fail because nobody wants what they are trying to build as said by Eric Ries.
The Lean Startup movement has produced several important and successful techniques that can yield benefits to all types of organizations. One of these is continuous deployment - a process in which all code written for an application is immediately deployed into production. The result is a dramatic reduction in the development cycle time and the freeing of individual initiative.  You can read more about it here at - http://startuprunner.com/lean-startups/ as described by Eric Ries.

An important countervailing force among startups has emerged–a methodology called “Lean Startup”, that can make the process of startup companies less risky. 

Startup Experiment:

The Lean Startup methodology has as a premise that every startup is a grand experiment that attempts to answer a question. The question is not “Can this product be built?” Instead, the questions are “Should this product be built?” and “Can we build a sustainable business around this set of products and services? "The Lean Startup is a new approach to business that’s being adopted around the world. It’s changing the way companies are built and new products are launched"


“Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.” There is no deterministic path to success  vision is a requirement. So for that a good startup is required.

One of the key concepts in Lean Startup methodology is the Build – Measure –Learn cycle. The idea behind this is that many companies spend months or years building products without ever showing them to prospective customers to figure out if they even want the thing.  If it turns out that the product is not compelling, the company fails and that money and effort is wasted.

Once you succeed at building your lean startup, then you can go for the home run. Until then, stay focused on quick cash flow businesses. For further information, Feel free to contact us at: E-mail ID: info@innovify.com, Website: www.innovify.com


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